Stop spending your
marketing budget on
ineffective advertising

Even in the digital age when there is a broad variety of methods and tools to drive leads to your business, an ordinary phone call remains one of the most efficient ways to connect with a client. There is a certain vibe to a phone conversation that no other communication mechanism can quite capture. People enjoy the feeling of talking to someone real, knowledgeable, and friendly. They like the idea of being the sole focus of someone’s attention.

It is therefore not surprising that up to 65% of people still prefer to make phone calls when they need to contact a business. To strengthen your marketing effort and make sure the budgets are being spent wisely, you need to know for sure where your best and highest quality inbound leads are coming from.

The use of call tracking software can help you with this. A call tracking system is an excellent solution that allows you to quickly and accurately measure the value of inbound phone call leads and determine which of your marketing strategies are the most achieving.

What good does advanced call tracking do?

By investing in an advanced call tracking solution, you can derive some unique benefits that will set your business favorably apart from the rest of the competition. One of the most prominent perks that call tracking tools can give you is the ability to better understand your prospects’ behavior and identify the ways, in which they prefer to reach your business.

With that information, your team will be able to analyze which marketing methods are successful and which ad campaigns are falling flat to achieve their performance targets and should be discontinued to save you a large bulk of your marketing budgets. This will allow you to put the funds released to better use and reallocate them to support your more high-achieving advertising efforts.

You might have spent tons of money to have a brand-new SEO-optimized website done, launched numerous pay-per-click (PPC) campaigns, and sponsored billboard and radio ads, but only one of these initiatives is really paying off, generating an avalanche of phone calls and bringing new leads in flocks. Using phone call tracking software, you will certainly know which one and will optimize your ad spend accordingly.

Here is more of what call tracking services can do for your business:

Find out your true ROI. Spending thousands of dollars on a catchy billboard ad campaign might very well be less productive than putting some money in website optimization. A call tracking system will let you see clearly where your investment focus should be.

Bring back your lost leads. Applying suitable service call tracking software with quality analytics tools will help you understand why some of your seemingly warm leads never went as far as to make a purchase or schedule an appointment. If you know what is stopping sales, you will be able to help it by calling your customer with a new offer or training your customer service and sales teams on how to communicate with leads more efficiently.

Improve your customer service. No matter how hard you work or how selflessly you try to please your customers, there will always be room for improvement. Tracking and recording inbound phone calls will give you a better understanding of what your customers experience when they reach out to your business.

Streamline your business processes. The majority of call tracking solutions integrate nicely with CRMs, Google Analytics, and SaaS products like Salesforce, providing you with a smooth and simplified marketing experience.

Why use the ISAP Network phone call tracking solution?

When it comes to call tracking companies, there is plenty of choices. Knowing what your unique business needs are and understanding the challenges your marketing specialists deal with on a day-to-day basis will help you make the purchasing decision you will not regret.

ISAP Network is one of the most reliable and trustworthy call tracking providers that offers top-notch inbound call monitoring and analysis products to companies of any size and business purpose. The solutions by ISAP Network are scalable and can be easily customized to accommodate the local call tracking needs of small business owners and marketing specialists at large multinational corporations alike.

The helpful and unique features you’ll get with the ISAP Network call tracking software are many and varied:

1. Multi-channel attribution. The feature helps analyze which channels lead to the most conversions and sales and allocate your budgets according to each marketing effort’s true value.
2. Statiс phone number tracking. This functionality allows giving each of your marketing channels a unique phone number that can be tracked to see how effective your ad campaigns are.
3. Dynamic phone number tracking. This feature makes it possible to show each user a unique tracking phone number, depending on their individual browsing experience and the context of the call.
4. Offline campaign tracking. Using this functionality, you can assess the effectiveness of your offline advertising efforts.

ISAP Network allows you to view detailed inbound call data in your ISAP Network dashboard or have it integrated into your CRM with just a few clicks. No steep learning curve, just tons of helpful stats to make your ROI more measurable and impressive!